Marketing
Minor
The student who earns a minor in marketing gives themselves the knowledge and skill set that employers are looking for. Classes in marketing cover topics like sales, advertising, and brand and product management. A minor in marketing requires 24 credit hours that will teach the student how to better market themselves.
Marketing Minor (18 hrs.)
| Core Courses (12 hrs.) | ||
|---|---|---|
| BA 123 | Business Concepts | 3 hrs. |
| MK 203 | Marketing | 3 hrs. |
| MK 323 | Integrated Marketing Communication | 3 hrs. |
| MK 423 | Professional Selling | 3 hrs. |
| Marketing Electives (6 hrs.) | ||
|---|---|---|
| COM 301 | Media Practicum | 1 hrs. |
| COM 343 | Web Content Management | 3 hrs. |
| COM 353 | Public Relations Writing & Production | 3 hrs. |
| COM 363 | Rhetoric and Persuasion | 3 hrs. |
| COM 373 | Topics In Communication | 3 hrs. |
| COM 383 | Advanced Writing for the Media | 3 hrs. |
| COM 413 | Corporate & Organizational Communication | 3 hrs. |
| COM 433 | Media Law & Ethics | 3 hrs. |
| COM 453 | Public Relations Planning & Campaigns | 3 hrs. |
| COM 483 | Public Affairs Reporting | 3 hrs. |
| MK 313 | Retail Management | 3 hrs. |
| MK 343 | International Marketing | 3 hrs. |
| MK 353 | The Global Consumer | 3 hrs. |
| MK 363 | Commerce and Consumer Behavior | 3 hrs. |
| MK 373 | Graphic Design Fundamentals | 3 hrs. |
| MK 433 | Marketing Strategy | 3 hrs. |
| MK 453 | Strategic Digital Marketing Certification | 3 hrs. |
| MK 463 | Marketing Research | 3 hrs. |
| MK 473 | Digital Advertising | 3 hrs. |
| MK 483 | Senior Seminar in Marketing | 3 hrs. |
| MK 493 | Selected Topics in Marketing | 3 hrs. |
| MK 6943 | Strategic Marketing Management | 3 hrs. |
For a complete description of the above requirements, please go to the Course Catalog.
Program Information
Degree
Marketing Minor
Program Feature
Lifetime Guarantee
Duration
24 hours
Level
Undergraduate
Campus Location
Angola, IN